PATA与欧洲旅行商协会签订合作备忘录_国际旅游交易网-出境旅游

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PATA与欧洲旅行商协会签订合作备忘录

PATA新闻稿

2011-07-11

PATA与欧洲旅行商协会签订合作备忘录

日前，亚太旅游协会（PATA）与欧洲旅行商协会（ETOA）签订了一项合作备忘录，旨在加强双方在联合调研、信息与情报共享、政府关系以及政策制定等多领域的合作。

PATA代理首席执行官高德伟（Bill Calderwood）和ETOA执行主任汤姆·詹金斯（Tom Jenkins）代表两个组织签订了备忘录，文件已于7月6日正式生效。根据备忘录，PATA和ETOA将在分享数据和研究成果，以及调研方面给予互惠和便利，也将加强与政府机构间的沟通，为会员争取更多利益。

高德伟表示：“PATA和ETOA即将针对共同目标开展合作。我们正积极探寻解决之道，为亚太地区与欧洲之间的旅游双向交流和发展扫清障碍。”

两位负责人指出，PATA和ETOA结成的战略同盟，代表了来自全球最重要的旅游客源地和目的地的跨国集团、目的地管理机构、大中型企业等组织和机构的最广泛的利益。

詹金斯表示：“亚太地区在欧洲经济复苏进程中饰演着重要的战略伙伴角色。众所周知，旅行与旅游业是一个相对脆弱的产业。游客环游世界、寻珍探奇的兴致极易受挫；签证申领和旅游税费令人却步；公众对健康和安全的忧虑不断升级。针对游客的旅行需求和关切，旅游业者要及时反应，积极应对。能够与PATA并肩携手，为共同的目标而努力，我们感到欣喜和荣幸。”

PATA北京办事处

电话：+ 86 (0)10 6500 1397

传真：+ 86 (0)10 6500 1497

电子邮箱：china@pata.org

网站：www.pata.org；www.patachina.org

ETOA媒体联络人

David Tarsh

电子邮箱：david@tarsh.com

关于PATA

作为一个会员机构，亚太旅游协会（PATA）对本地区旅行及旅游业的尽责发展持续发挥着促进作用。借助与官方及民间旅游机构的伙伴关系，PATA不断推动往来于亚太地区及区域内旅行及旅游业的可持续增长、以及价值和品质的提升。

PATA提供的指导和专业咨询服务兼顾个人与群体，包括80个国家和地区的政府旅游机构、省市一级旅游部门、近50个国际航空公司、机场和邮轮公司以及数百家旅游企业。此外，还有数千名旅游专业人士分属于遍布世界的将近40个PATA分会。

PATA 战略情报中心提供无可比拟的数据和透彻分析，包括对亚太地区出、入境旅游的统计、分析和预测，以及有关旅游市场战略的深度报告。

PATA是一个非盈利组织。欲知详情，请访问www.patachina.org。

关于ETOA

自1989年成立后，欧洲旅行商协会（ETOA）迅速成长，现已成为下辖500多个会员机构的区域性旅游组织。其会员包括旅行商、批发商、酒店、目的地旅游局和旅游服务提供商。其中，ETOA旅行商会员实现的年均旅游总收入达50亿欧元。

ETOA在政府层面为输送客源到欧洲的机构代言，着力提升对团队旅游对欧洲贡献（特别是增加收入和拉动就业）的关注度。ETOA也在欧洲旅游立法和政策导向领域发挥积极作用。

ETOA的业务领域主要包括：

- 欧洲目的地的形象宣传与品牌推广

- 为会员制定行为准则和行业指南

- 为旅游服务提供商和采购商创造商务机会

- 与业界组织合作，共同提升旅游业的影响力

PATA News Release

2011-07-11

PATA and European Tour Operators Association Sign MoU

The Pacific Asia Travel Association (PATA) has signed a memorandum of understanding (MoU) with the European Tour Operators Association (ETOA). The objective of the MoU is to enhance cooperation in the sharing of research, intelligence, information and the carrying out of joint lobbying and policy development activities.

The MoU was signed by Mr Bill Calderwood, PATA Interim CEO, and Mr Tom Jenkins, Executive Director, ETOA and comes into effect today. The MoU offers the two associations’ reciprocal arrangements in sharing data and the results of their studies, reports and surveys. The MoU will also facilitate lobbying activities for the benefits of the both organisations’ members.

Mr Calderwood said: “Both PATA and ETOA will start to work together in pursuit of our shared interests. We’re seeking to minimise the obstacles to two-way growth between Asia Pacific and Europe.”

The two executives noted that PATA and ETOA together represent an “extraordinarily” wide array of organisations such as multi-nationals, national bodies and large and small businesses in the world’s most significant origin and destination tourism markets.

Mr Jenkins said: “As Europe works towards economic recovery, the Asia Pacific region is a vital partner. The impulse to explore the world is something that can easily be discouraged. Visa and tax arrangements are problematic, health and security concerns are exaggerated. The industry needs to respond to a wide range of consumer concerns and interests. We are honoured and pleased to announce our partnership with PATA as we work towards common ends."

-ENDS-

Issued by:
PATA Communications
Bangkok, Thailand
Tel: +66 2 658 2000 Ext 107 or 127
E-mail: communications@PATA.org
Online newsroom: www.PATA.org/Press
Follow PATA on Twitter and Facebook

ETOA media contact
David Tarsh
PR Advisor
E-mail: david@tarsh.com

About PATA
The Pacific Asia Travel Association (PATA) is a not-for profit membership association that acts as a catalyst for the responsible development of travel and tourism within the Asia Pacific region. This year, PATA is proud to celebrate 60 dynamic years of developing responsible tourism.

In partnership with private and public sector members, PATA enhances the sustainable growth, value and quality of travel and tourism to-from-and-within, the region. The Association provides leadership and counsel on an individual and collective basis to over 80 government, state and city tourism bodies; nearly 50 international airlines, airports and cruise lines and many hundreds of travel industry companies across the Asia Pacific region and beyond. Thousands of travel professionals belong to 39 active PATA chapters worldwide and participate in a wide range of PATA and industry events. PATA’s Strategic Intelligence Centre (SIC) offers unrivalled data and insights including Asia Pacific inbound and outbound statistics, analyses and forecasts as well as in-depth reports on strategic tourism markets. For more information, please visit www.PATA.org

About ETOA

Since its foundation in 1989, ETOA has grown exponentially to include over 500 member organisations: tour operators, wholesalers, hotels, tourist boards and tourism service providers. Collectively, ETOA tour operator members represent over €5bn spending on accommodation and travel services annually.

ETOA provides representation at European government level for organisations involved in bringing tourists to Europe. The Association promotes greater awareness of the benefits provided by the group travel industry in Europe - particularly increased income and employment. ETOA also influences European tourism policy and legislation.

Areas of specific activity include:
- Promoting Europe as a tourism destination
- Establishing codes of conduct and guidelines for its members
- Establishing commercial opportunities between buyers and sellers

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