2017广东国际旅游产业博览会 China (Guangdong) International Tourism Expo 2017

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Explore China's top touristsource market

开拓中国重要的旅游客源市场

专业观众日：9月8日    Trade Day: 8 September

公众日：9月9日- 10日 Public Days: 9 – 10 September

广州·中国进出口商品交易会展馆A区

ZoneA, China Import and Export Fair Complex, Guangzhou, China

主办单位/ Host

广东省旅游局 TourismAdministration of Guangdong Province

承办单位/Organizer

广东省旅游发展促进中心 TourismDevelopment Promotion Center of Guangdong Province

承办单位/Executive Unit

广州广之旅国际旅行社股份有限公司 GZLInternational Travel Service Ltd.

协办单位/ Co-Organizers

广州广之旅国际会展服务有限公司 GZLInternational Conference and Exhibition Services Ltd.

广东信基华展展览有限公司 GuangdongXinji Huazhan Exhibition Co.,Ltd.

展会概况/ About CITIE

广东国际旅游产业博览会（以下简称“广东旅博会”），自2005年至今已成功举办十二届。广东旅博会立足广东，辐射华南，面向全国，放眼世界，使供需双方信息得到交流，为海内外旅游业界提供业务拓展及产品采购的专业平台，是华南地区规模最大、参展商和专业买家数量最多的旅游盛会。

China (Guangdong) International Tourism IndustryExpo (hereinafter to be referred as "CITIE"), has been held for 12times consecutively and successfully since 2005. CITIE is established inGuangdong, affecting the Southern China, providing an information exchangingopportunity for the suppliers and requisitioning parties while offering aprofessional platform for the business development and product procurement ofinternational tourism industry. CITIE is also a grand meeting, which owns thelargest exhibition scale with the largest number of participated exhibitors andprofessional buyers in southern China.

2016展会回顾/Review of CITIE2016

出席的领导及嘉宾/ Participating Leaders and Guests

时任中共中央委员，广东省委副书记、省长   朱小丹

Mr.Zhu Xiaodan, Former Member of Central Committee of the Communist Party ofChina,

DeputySecretary of Guangdong Provincial Party Committee and Governor of GuangdongProvince

时任广东省委常委、常务副省长   徐少华

Mr.Xu Shaohua, Former Member of the Standing Committee of CPC Guangdong Committee,

Executive Vice Governor of Guangdong Province

广东省副省长   何忠友

Mr. HeZhongyou, Vice Governor of Guangdong Province

中国国家旅游局港澳台司司长   刘克智

Mr. Liu Kezhi, Directorof Hong Kong, Macao, Taiwan Department,

China National TourismAdministration

萨摩亚群岛驻华大使塔普萨拉伊?特里?托欧玛塔

H.E. Mr. Tapusalaia Terry Toomata, Ambassadorof Samoa to China
巴布亚新几内亚驻华大使克里斯多弗?梅罗

H.E. Mr. ChristopherSiaoa Mero, Ambassador of Papua New Guinea to China
广东省旅游局党组书记、局长曾颖如

Ms. Zeng Yingru, Secretary ofParty Leadership Group, Director General, Tourism Administration of GuangdongProvince

广东省旅游局党组成员、副局长曾晓峰

Ms. Zheng Xiaofeng, Member ofParty Leadership Group, Deputy Director General, Tourism Administration ofGuangdong Province

展会规模创历史新高/ Exhibition Scale Hits a Historical High

国内外客商踊跃参展/Brief Analysisof Active Exhibitors

CITIE 2016参展商以行业划分

Breakdown of Exhibitors by Industry

CITIE 2016参展商以国家和地区划分

Breakdown of Exhibitors by Region

聚集中国优质的买家群体/A buyer Profile That SpeaksUnparalleled Value

1、 100家全国各地会奖专业买家组团参观采购

100 M.I.C.E Companiesparticipated as buyers in Groups

2、 300家全国各地特邀买家现场寻找供应商

300 hosted buyers looked for suppliers on spot

3、特邀买家3,000人, 总买家超过22,000人，入场观众50万人次

22,000 registered buyers (incl. 3,000hosted ones)

and a total audience of500,000 person-time visitors

附图：专业观众按行业划分

Buyers Breakdown by Industry

丰富多彩的专业活动/ Colorful shows and special events

CITIE 2016专业主题活动：23场

23 colorful shows and special events

出境及境内旅游交易配对会

Outbound and Domestic Tourism Trade Matchmaking

国际旅游摄影大赛活动

International Tourism Photography Contest

第二届广东会奖旅游交流大会

The 2nd Guangdong MICE Exchange Conference

国际葡萄酒旅游推介会

International Wine Tourism Promotion Conference

“一带一路”国家文化旅游合作交流大会

"One Belt, One Road" Culture TourismCooperation and Exchange Conference

市场与品牌联动，展销效果显著/Win-win Cooperation Between Brand Image andMarket

23家传统旅行社及在线运营商参展

23 Traditional Travel Agencies and Online TravelAgencies participated

3天现场销售额：8个亿

Onsite sales volume during the Expo：￥800 million

旅游优惠名额：10万个

Discounted tourism products sold onsite: over 100,000

选择CITIE /Why do youchoose CITIE

1)中国是世界最大的出境旅游市场和出境旅游消费国

China tops the world in both outbound tourism market andoutbound tourism consumption



中国游客境外消费总额达2150亿美元

同比增长30.3%

US$215    billion of overseas consumption by Chinese tourists in 2015, with a growth    of 30.3%


2015年
中国出境游客达1.2亿人次

同比增长10.09%


120 millon person-time outbound travels in    China in 2015, with a growth of 10.09%

2)广东是全国重要的客源输出地/ Guangdong is one of the largest tourists source in China

2015 中国三大旅游市场旅行社组接指标（单位：万人次）

China top 3 markets with group reception services in 2015 (Unit:person-time)

中国国内旅游 China Domestic Travel

13676万人次

136.76 million person-time

国内旅游组织人次 Ranking of Domestic Tourism Market

1. 广东 Guangdong

2. 江苏 Jiangsu

3. 浙江 Zhejiang

中国出境游 China Outbound Travel

4643万人次

46.43 million person-time

中国出境游组织人次 Ranking of Outbound Tourism Market

1. 广东 Guangdong

2. 山东 Shandong

3. 北京 Beijing

中国入境游 China Inbound Travel

1416万人次

14.16million person-time

中国入境游组织人次 Ranking of Inbound Tourism Market

1. 广东 Guangdong

2. 山东 Shandong

3. 辽宁 Liaoning

广东旅游市场利润居全国首位

The profit of Guangdong Tourism Market ranks the first inChina

2017广东旅博会亮点/ CITIE 2017 Highlights

1.2 国际港澳台馆

International, Hongkong,Macao and Taiwan Hall

"东盟50周年"旅游成果展50 Years' ASEAN Tourism Show

旅游目的地展区 Tourism Destinations Pavilion

国际体育旅游展区Travel + Sports Pavilion

国际旅游摄影展区 Travel +Photos Pavilion

星级航空及邮轮展区 Airlines & Cruises Pavilion

葡萄酒时尚旅游展区Travel + Wine Pavilion

国际主题乐园展区 International Theme Parks Pavilion

智慧旅游及金融展区 Smart Tourism & Fiancing Tourism Pavilion

中外酒店营销及服务展区 Hotel Marketing and Service Pavilion

2.2 中华馆ChinaHall

广东全域旅游示范区成果展 Guangdong Region-based Tourism AchievementsDisplay

国内各省市区代表团展区 China Provincial and Municipal TourismDelegations Pavilion

景区景点展区 Scenic Spots Pavilion

自驾旅游展区 Recreational Vehicles & Yachts Pavilion

3.2 旅游大卖场TourismHypermarket

旅行社展区 Travel Agencies Pavilion

高端旅游度假区 Personalized High-end Tourism Pavilion

温泉旅游文化展区 Hot Spring Tourism Pavilion

旅游配套服务展区 Tourism Supporting Service Pavilion

户外休闲旅游展区 Outdoor & Leisure Tourism Pavilion

4.2 旅游商品及老字号馆Tourism Gifts and Time-honored Brand Show

知名老字号集团展区 Well-known Time-honored Brand Group Pavilion

中华老字号美食展区 China Time-honored Brand Food Pavilion

非遗物质文化遗产展区 Intangible Cultural Heritages Pavilion

酒类及茶叶展区 Wine & Tea Pavilion

旅游商品展区 Tourist Commodities Pavilion

跨境电商精品展区 Cross-border E-commerce Gifts Pavilion

1.1-5.1 酒店用品展HospitalitySupplies Fair

厨房餐饮设备用品区 Kitchen Equipment

桌面用品展区 Tableware & Accessories

咖啡设备用品展区 Coffee Equipment

葡萄酒及烈酒区 Wine & Spirit

大堂用品及照明展区 Lobby & Lighting

清洁设备及用品展区 Clean & Laundry

酒店家具用品展区 Hotel furinture

放置布艺制服展区 Hotel textile

酒店智能系统展区 Intellogence & Entertainment

CITIE 活动/CITIE 2017 Activities

主题活动 Theme Activities(部分列举Part of it)

主宾国旅游日

GuestCountry of Honor Day

广东-东盟旅游合作交流大会

ASEAN-Guangdong Tourism Cooperation and Exchange Conference

出境及境内旅游交易配对会

Outboundand Domestic Tourism Trade Matchmaking

“一带一路”国家旅游合作交流大会

“OneBelt, One Road”Cultural Tourism Cooperation and Exchange Conference

旅游开发项目招商引资路演推介会

TourismProgram Investment and Financing Road Show and Promotion Conference

“活力广东”旅游宣传片大赛

"TrulyEnjoy Guangdong"Tourism Video Contest

老字号· 新担当-----跨境电商合作交流会

"Time-honored Brands, New Vision" Cross-borderE-commerce Cooperation and Exchange Conference

“乐购广东”南粤特色旅游商品购物节

“Happy Shopping in Guangdong”SpecialitiesTourisn Commodities Shopping Festival

配套活动 Suppoting Activities(部分列举Part of it)

广东国际旅游产业博览会摄影大赛

TPC2017 - Guangdong International Tourism Photograph Contest

第二届广东国际潜水旅游知识分享会

The2nd Guangdong International Diving Tourism Sharing

中外参展企业旅游推介会

TourismPromotion

买家邀约计划/High-quality professional buyers

买家资质/Types of Buyers

旅行社 Travel Agent

旅游在线运营商 Online Travel Operator

会议/展览会组织方 Convention/Exhibition Organizer

企业员工差旅/年度旅游/奖励旅游负责人 Person in Charge of M.I.C.E

个性化旅游定制服务商/豪华高端旅游服务供应商 Personalized Service / High-end luxuryTourism Service Provider

公关公司/大型活动策划公司Public Relation Form/Event Planning Company

商会/协会 Chamber of Commerce/Association

买家待遇/ Buyer benefits

免费入场证件及大会资料 Preferential access to Buyers'Badge and Materials

星级酒店住宿 Hotel Accommodation

展馆内商务午餐 BusinessLunch

往返免费穿梭巴士接送 Free Shuttle Bus

优先参加大会同期专业活动 Priority to Join Meetings

优先展前预约展商洽谈, Priority to Make Appointmentswith Exhibitors

旅游考察 Study Trip

买家义务/ Buyer Obligations

提前预约15家以上展商，并按计划与展商进行洽谈MakeReservation with more than 15 companies in advance and communicate with them

参加出境及境内旅游交易配对会 Participate in Outbound andDomestic Tourism Trade Matchmaking

参加其他同期活动，收集3枚以上专属盖章 Participate in other activitiesand collect at least 3 tags

媒体宣传MediaPublicity

电话推广 Tele Marketing, 电邮群发 EDM 真邮推广 Direct Mail Advertising

主流报纸 Newspaper 电视广告TVAdvertising 户外广告 Outdoor Advertisement

社区广告 CommunityAdvertising 微信推广Wechat Promotion 电台广告 Radio Advertising

网站宣传Online Advertising 新闻发布会PressConference

旅游行业杂志 Professional Magazinesof Tourism Industry

同业展会推广 Similar ExhibitionPromotion 地铁广告Metro Advertising 短信群发 SMS

合作媒体 / Supporting Media

展览范围/ Exhibition Scope

旅游局及旅游机构 Tourism Administrations

旅游企业Tourism Enterprises

航空公司及邮轮 Airlines and Cruises

酒店、度假村及会议展览场所 Hotels, Resorts and Convention and Exhibition Venues

景区景点、主题公园及旅游地产 Scenic Spots, Theme Parks and Tourism RealEstates

特色餐饮企业 Characteristic Catering Companies

旅游媒体 Tourism Media

旅游婚庆服务 Honeymoon ServicesOrganizations

旅游电子商务及互联网企业 Tourism E-Business and Internet Companies

旅游保险及银行 Travel insurance Organizationand Banks

旅游精品及纪念品 Tourism Products and Souvenir

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